The price of bitcoin has hit an all-time high hours before the inauguration of Donald Trump, as he and his wife launched their own cryptocurrencies.

Trump has promised to promote digital currencies during his presidency, suggesting that he will loosen regulations and help booster their adoption.


But as his presidency approached, he also offered more specific support to the cryptocurrency market. After the launch of his own $TRUMP coin, his wife launched her own $MELANIA competitor – the combination of which led to volatility in the cryptocurrency market.

Trump launched his own coin on Friday night, marketing it with a picture of himself holding a fist up superimposed over the words “FIGHT FIGHT FIGHT,” a reference to his response to an assassination attempt at a political rally in July.

In promoting the meme coin, Mr Trump told supporters to “Have Fun!”

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